Our work began with distilling these values into a visual and verbal identity that could express both clinical expertise and human warmth. Through collaborative workshops with the Bespoke Treatment team, we built a brand framework rooted in their core principles: results-driven care, innovation, human-centered service, whole-person treatment, and personalization.
The resulting identity balances science and empathy—a semi-mono logotype paired with a circular symbol whose subtle embellishments echo connection and continuity. This system extends into messaging that speaks with honesty and hope, empowering patients to see themselves as active participants in their recovery. From digital platforms to printed collateral, every touchpoint reinforces the brand’s promise: “Relief you can feel.”
The new identity has given Bespoke Treatment the clarity and confidence to communicate its mission with greater impact. By aligning their visual language with their care philosophy, we created a brand that resonates across audiences—instilling trust in patients and their families, credibility among referring clinicians, and pride within the internal team. With a flexible system adaptable to both clinical and community settings, Bespoke Treatment is now positioned not only as a provider of leading-edge therapies, but as a trusted partner in the deeply personal journey toward mental health and healing.
Brand Strategy: FZK | Concept & Design: Newtide | New York City, 2025
